Insights

What went on air, explained without the fog.

Practical writing on rights, advertising, sport, public affairs and the evidence that makes a detection usable.

Booked is not aired: why a media plan does not prove delivery

A plan says what was purchased. Delivery is a specific insertion on a specific channel. Here is why the two get confused, and what a usable record looks like.

AgenciesSep 96 min read
How an agency proves delivery without rebuilding the week in slides
Multi-client weeks get rebuilt in decks. Planned versus detected is a row, not a narrative. Here is what a shareable record looks like, and why it is not a commission on recovery.
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CompetitiveSep 86 min read
Share of voice on television and radio is not a quarterly PDF
Linear television and radio still carry late rival flights. A quarterly panel PDF arrives after the window. Share of voice needs monitored channels, not a modelled average.
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PoliticsSep 76 min read
Airtime you can cite: why estimates fail in an election
Equity and slot arguments need a time and a clip, not a modelled minute. Social listening misses most linear radio and television. A record is not a legal ruling.
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PR & CrisisSep 66 min read
When the mention hits television before it hits social
A crisis can land on linear radio or television while the social dashboard is still quiet. Counsel needs a channel, a time and a clip. A file forwarded in chat is not a record.
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BroadcastSep 56 min read
An as-run log is not proof the spot aired
Traffic logs and affidavits describe what the station says it ran. Sold and detected can diverge. An independent record on your own air is still not a make-good.
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SportsSep 46 min read
Sponsor value is seconds on screen, not a highlight reel
Exposure is duration on the feeds you monitor, not a reel of the best camera angles. Estimates and observed seconds diverge. Frames are evidence for a renewal conversation, not a valuation.
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ComplianceSep 36 min read
A monitoring pack is not a legal opinion
Election, advertising and equity flags describe scope, not a ruling. Counsel owns the law. Software can deliver a record. It does not replace advice.
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PublishingSep 26 min read
What a Cue Sheet Is and Why Incomplete Cue Sheets Stall Production-Music Royalties
Understand the critical role of cue sheets in the distribution of production-music royalties and how missing information can lead to unallocated earnings.
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What went on air, explained without the fog.

Booked is not aired: why a media plan does not prove delivery

How an agency proves delivery without rebuilding the week in slides

Share of voice on television and radio is not a quarterly PDF

Airtime you can cite: why estimates fail in an election

When the mention hits television before it hits social

An as-run log is not proof the spot aired

Sponsor value is seconds on screen, not a highlight reel

A monitoring pack is not a legal opinion

What a Cue Sheet Is and Why Incomplete Cue Sheets Stall Production-Music Royalties

Curious what actually went on air?