How an agency proves delivery without rebuilding the week in slides
Multi-client weeks get rebuilt in decks. Planned versus detected is a row, not a narrative. Here is what a shareable record looks like, and why it is not a commission on recovery.
The week should not live in a deck
An agency week is a set of clients, flights and channels. The usual proof is a slide rebuilt from traffic notes, a platform export and a clip that happened to be saved.
That rebuild is slow and uneven. One client gets a polished story. Another gets a screenshot. Finance and the brand then argue about the same break from different files.
Why the rebuild fails as proof
- A plan describes what was bought. Delivery is an insertion on one channel at one time.
- Platform exports often skip linear television and radio, or fold them into a modelled number.
- A clip forwarded in chat is not a record written when the break ran.
- Agencies do not earn a commission on recovery. The useful output is a question with evidence, not an automatic credit.
Teams that only keep the plan reconstruct the week from memory. That works until a brand asks for one insertion, not a campaign average.
What a shareable record looks like
Channel, clock, duration and a piece of evidence that opens. That is enough for the account team, the brand and counsel to look at the same row.
The record does not decide a make-good. It gives the conversation a timestamp instead of a guess.
How to use it
Compare planned flights with detected insertions on the channels you actually monitor. Classify matched, missing and unexplained. Attach evidence to the rows that matter.
What you take to the client is a list of questions with proof, not a credit. Whether a gap becomes a make-good depends on the contract and the other side.